Contract District Group
From agency to design district with an Odoo-based ecosystem
Sector
Home Design / Real Estate
Size
80+ professionals, 94 projects, 2,000+ units
Duration
3+ years, ongoing
Scope
Odoo + Home-J mobile app + ETL/BI
Context
Contract District Group, founded in Milan in 2016 as Milano Contract District, sits at the intersection of real estate and interior design. When a developer builds a residential complex, Contract District handles the interior customization for each apartment: kitchen, furniture and finishes selection through delivery, installation and after-sales.
Today it runs more than 94 active projects with over 2,000 units in pipeline, and in 2023 it evolved into a cloud-based design district, awarded with the Compasso d'Oro ADI and Carbon Cancelling certification. It combines a marketplace of over 110 Made in Italy brands with three private showrooms and a team of 80 professionals.
Innovation Need
Contract District's business model faces exponential complexity with every new project. Each apartment requires custom purchase orders, dedicated lead times, coordination with different suppliers. On top of that sit returns, warehousing, accounting and after-sales support.
Before Meshble, this complexity was handled with fragmented tools: Excel for order tracking, phone and email for supplier coordination, a commercial software that didn't match operational needs. Reporting was redundant, the customer database unusable for marketing, data siloed across departments. Scaling the business with those tools was not an option.
Solution
With Meshble, Contract District built a modular digital ecosystem on Odoo, designed to grow with the company:
- Centralized sales and purchasing, with custom order management for each housing unit
- Accounting integrated into the operational flow, removing manual handoffs between separate systems
- Purchase-experience surveys, managed directly in Odoo
- After-sales ticketing, to track issues, returns and support requests
- Home-J, a proprietary mobile app (iOS and Android) for the homeowner: order tracking, deliveries, work status and support tickets, synced in real time with Odoo
- ETL pipeline to extract data from the Odoo database and feed data visualization, enrichment and business intelligence tools
Methodology
Learn → Design → Execute
Learn
- • Mapping of flows across sales, logistics, admin and suppliers
- • Identification of redundancies and low-value manual work
- • First priority: the sales force software, which didn't meet operational needs
Design
- • Odoo architecture as the central platform, starting from sales and purchasing
- • Design of the Home-J app as the digital touchpoint with the end customer
- • Planning of the data pipeline for business intelligence, and of the survey and ticketing tools
Execute
- • First cycle: rollout of Odoo core modules (sales, purchasing, accounting) and replacement of the old commercial software
- • Second cycle: development and release of the Home-J mobile app
- • Later cycles: surveys, ticketing, ETL pipeline for data visualization and business intelligence
- • Every go-live generated feedback and data that fed the next cycle
Results
- +30% productivity thanks to mobile integration
- Centralized visibility across sales, purchasing, accounting and customer management
- Proven scalability: the system handles 94+ active projects with 2,000+ units in pipeline
- Reduction of repetitive manual work
- Aggregated, accessible data for decisions grounded in real information
- Customer experience tracked and measured through the Home-J app
“The IT system wasn't an accessory to growth — it was a condition for it. In furniture and real estate, where every project differs from the last, digitizing processes is what makes the shift from craft to scale possible.”
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