Terra Gelato
Production, POS and warehouse in one flow, with IoT
Sector
Artisanal gelato
Size
4 locations (Milan + Rome), ~20 people, ~€2M
Duration
3+ years, ongoing
Scope
Odoo + Lawer IoT + Ditronetwork POS
Context
Terra Gelato was born in Milan in 2016 to offer contemporary artisanal gelato, with dedicated recipes for each flavour, fresh ingredients and a proprietary production method. The Tre Coni di Gambero Rosso award, held since 2022, confirms the success.
The chain today counts four stores (three in Milan, one in Rome), a team of around 20 people, and plans for further openings. The first contact with Seedble — the company Meshble spun off from — was for a branding and strategy project, even before the first store opened. As the business grew, the relationship shifted towards digital transformation.
Innovation Need
With the second store, Terra Gelato ran into an operational problem the first one had never surfaced: producing for multiple locations means coordinating volumes, transfers and stock every day.
The POS was closed: it didn't allow changing prices or products autonomously, and it didn't return usable real-time sales data. Production was tracked on a whiteboard with markers. The warehouse had no digital tool at all.
The Lawer industrial machine, used to weigh and dose ingredients by recipe, worked standalone: it produced perfectly, but the ERP didn't register any of its activity. Production orders and actual production ran on separate tracks.
Solution
With Meshble, Terra Gelato built a centralized digital infrastructure on Odoo that connects every stage of the process, from production to sale:
- Integration with the Ditronetwork POS: real-time sales data, full autonomy on prices and products
- IoT integration with the Lawer industrial machine: the production order starts in Odoo, the machine receives the instructions, weighs ingredients based on the recipe and runs autonomously
- Warehouse and stock management: when store staff take a tub to put on sale, they flag it to Odoo. The system updates stock and computes daily consumption
- Sales analytics dashboard to monitor performance and consumption across all stores
- Process automations to track goods flow between lab, warehouse and counter
Methodology
Learn → Design → Execute
Learn
- • Mapping of flows across lab, warehouse, stores and suppliers
- • Analysis of the Lawer machine and IoT integration options
- • Identification of pain points: closed POS, untracked production, manual warehouse
Design
- • Odoo architecture as the central platform, with the production flow as the first module
- • Design of the bidirectional integration with the Lawer machine
- • Design of the tracking flow from lab to sales counter
Execute
- • Odoo setup as the central platform, Ditronetwork POS integration, warehouse configuration
- • IoT integration with the Lawer machine for automated production orders
- • Sales dashboard, consumption automations and stock tracking
- • Iteration: every go-live generated data that fed the next iterations
Results
- Real-time production tracking: from order to tub, every step is logged in Odoo
- An open, flexible POS, with sales data aggregated across all stores
- Industrial machine connected to the ERP: the production order starts in Odoo, the machine runs autonomously
- No more manual warehouse management
- Daily visibility on consumption and stock
- Proven scalability: from 2 to 4 stores with an architecture ready for the next openings
“An ERP that connects the production machine to the sales counter and the warehouse isn't a technological luxury. For a chain in growth, it's the condition to scale without losing control of quality and costs, keeping the artisanal precision that built the brand's reputation.”
Let's start here
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